Marketing strategy in Cairns
A plan you'll actually follow.
We write marketing strategies for businesses in Cairns and across Australia: who you're trying to reach, what you'll say to them, which channels to use and how to split the budget. It's for businesses launching something new, entering a new market, or spending money on marketing without knowing what's working. You walk away with a plan short enough to read in one sitting and clear enough that anyone in your team could act on it on Monday.
Strategy from people who make the work
Why our plans don't sit in a drawer
A lot of strategy ends up as a sixty-page PDF that nobody opens twice. It's usually written by people who won't have to make the ads, shoot the video or build the website, so it doesn't have to be practical.
Ours does. We're the studio that makes the work, so every plan we write has to survive contact with a real budget and a real calendar. That keeps it honest, specific and short.
Strategy in practice
Plans that turned into real work
What's included
What's included in a marketing strategy
A workshop with the people who run the business, usually half a day
A review of what you're doing now: website, social, ads, email, search and anything offline
A look at your competitors and how they present themselves
Customer research: a handful of interviews or a short survey, where it's useful
Positioning: what you want to be known for, and why anyone should care
Key messages for each audience, written in plain English
Channel plan: where to show up, what to post or run, and how often
Budget split across channels, with a starting recommendation
A 90-day action plan with owners and dates
What to measure, and how to know if it's working
A follow-up review after the first 90 days
How it works
How we build a strategy
01
We learn the business
The workshop is where we get the real story: who buys from you, why they choose you, why some don't, and what you've tried before. Bring the numbers if you have them.
02
We look outside
We review your current marketing and your competitors, and talk to customers where we can. Most of the insight comes from what customers say in their own words.
03
We write the plan
You get a short document and a session to walk through it. Positioning, messages, channels, budget, the first 90 days and how we'll measure progress.
04
We check in
After 90 days we sit down again, look at what happened and adjust. If you want us to deliver the plan, we can. If you'd rather do it in house, the plan is written so you can.
Work
Strategy projects
Marketing strategy in Cairns
A marketing plan for the Cairns market
Strategy workshops happen at our studio at 176 Newell St, Bungalow, or at your place. A half day in a room together gets further than weeks of emails.
The Cairns market has its own rhythm: a tourist season, a wet season, a lot of word of mouth and a small number of media that matter. We plan around it, and we know which channels reach people here and which ones just spend money.
We also write strategies for businesses across Australia and overseas, and for Cairns businesses launching into new markets.
Cairns
Palm Cove and the northern beaches
Port Douglas
Atherton Tablelands
Cassowary Coast
Australia wide
FAQ
Strategy questions people ask us
How much does a marketing strategy cost?
A marketing strategy starts from [PRICE] for a small business, including the workshop, the written plan and a 90-day review. Larger plans with customer research or several markets start from [PRICE]. We'll quote a fixed price after a first conversation.
What's the difference between brand strategy and marketing strategy?
Brand strategy decides who you are: what you stand for, who you're for and how you're different. Marketing strategy decides how you'll reach people: the messages, the channels and the budget. Most businesses need a bit of both, so our plans cover both.
Do I need a strategy if I'm a small business?
If you're spending money on marketing, yes, even a two-page one. It stops you spending on whatever the last salesperson pitched, and gives you a way to tell if anything is working.
Can you help us launch in a new city or market?
Yes. A go-to-market plan for a new market covers who to reach, what's different about it and how to launch without wasting the first six months. We work with clients across Australia and overseas.
Will you also do the marketing, or just write the plan?
Either. Because we're a full-service studio, we can deliver everything in the plan: branding, website, video, social and ads. But the plan is yours, and it's written so your team or another supplier could deliver it.
How long does it take?
Usually [TIMEFRAME] from the workshop to the finished plan, depending on how much research is involved.
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