Work / O'Donnells Palm Cove
Rebranding a Palm Cove pub, from the logo to the commercials.
Services
Branding, Web design, Video and photography, Social media, Marketing strategy
Location
Far North Queensland
The challenge
What needed fixing
O'Donnells wanted a complete rebrand from the ground up: the logo, the website and the way the pub marketed itself.
What we did
How we answered it
We took the existing logo somewhere more modern without losing what regulars recognised, and built it out into a traditional Irish colour palette. The new website is cosy and approachable, and gets people the information they're after quickly: what's on, what's on the menu, and how to book. On top of that sat an integrated marketing plan, with commercials we shot and rolled out across the pub's social channels.
What happened
Where it landed
One brand across the sign, the menu, the website and the feed. [RESULT]
In their words
“[Testimonial from O'Donnells Palm Cove, only if supplied]”
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