Work / ARNI by AirBridge
A disaster response brand, built from a blank page.
Services
Branding, Marketing strategy, Video and photography, Web design
Location
Far North Queensland
The challenge
What needed fixing
AirBridge was launching ARNI, a new line of disaster response products, and needed everything: the brand, the messaging, product design, collateral, photography, video and a website. The brand had to sit with AirBridge's values and still carry the urgency and reliability that disaster response demands.
What we did
How we answered it
We built the identity (logo, colour palette and design elements) to read as urgent, reliable and professional. We wrote the messaging to explain what ARNI does and why it can be trusted. We worked on the product design itself, balancing function and looks against hard disaster response requirements. We shot photography and video of the products working in the real world, and designed a website that brings the whole range together in one place.
What happened
Where it landed
ARNI launched with one consistent brand from the product to the website. [RESULT]
In their words
“[Testimonial from ARNI by AirBridge, only if supplied]”
