Work / Property Shop
A bolder face for one of Cairns' best-known property names.
The challenge
A trusted name that had outgrown its look
Property Shop had built a strong name across Cairns. The brand hadn't kept up. It no longer reflected the energy and ambition of the business, or the level of service people got when they walked in the door.
In a crowded property market, it needed to feel fresh and confident, without throwing away the trust and recognition it had spent years earning.
What we did
A symbol you can read from across the street
We designed a new identity around a distinctive symbol, a brighter colour palette and clean, contemporary type. The aim was a brand that feels energetic and approachable, and that is unmistakably Property Shop from the other side of the street.
Then we rolled it out everywhere the business shows up: signage, vehicles, marketing material and digital.
What happened
One brand, everywhere a buyer looks
The new look gives Property Shop one consistent presence across every place a buyer or seller meets it, from a car in the driveway to an ad in their feed.
[Result: a measurable outcome or client observation since launch]
In their words
“[Testimonial from Property Shop, only if supplied]”
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