Work / Affinity Designer Homes
Putting a long-standing builder back out in front.
Services
Branding, Web design
Location
Far North Queensland
The challenge
What needed fixing
Affinity has a long history in Cairns building. With a wave of new designer builders arriving, the brand had started to feel stale, and Affinity needed to re-establish itself as a leader.
What we did
How we answered it
We rebuilt the brand from the ground up: a sophisticated typographic identity with sharp edges and gold accents, designed to signal quality before anyone reads a word. Then we carried it into a new website, stationery and marketing.
What happened
Where it landed
[RESULT]
In their words
“[Testimonial from Affinity Designer Homes, only if supplied]”
