Mustard Design and Digital

Work / Queensland TMS

A clinical brand that still feels human.

Services

Branding, Web design

Location

Far North Queensland

Queensland TMS: project hero image

The challenge

What needed fixing

Queensland TMS offers a newer treatment option for people living with depression and PTSD. They came to us for a complete brand from scratch. It had to feel approachable and trustworthy, with a sense of medical credibility, for people who may be nervous about trying something new.

Queensland TMS: identity detail

What we did

How we answered it

A refined typographic identity with a monomark based on a key piece of the treatment equipment, and photography direction built around warm, real faces. We carried it into the website, stationery and print.

Queensland TMS: application Queensland TMS: application
Queensland TMS: final application

What happened

Where it landed

[RESULT]

In their words

“[Testimonial from Queensland TMS, only if supplied]”

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Scape Studio project image