Work / AC Solar Warehouse
A human voice for a fast-growing solar supplier.
Client
AC Solar Warehouse
Services
The challenge
What needed fixing
Fast becoming one of Australia's most prominent suppliers of solar equipment, AC Solar Warehouse came to us to realign its brand messaging and collateral. Its messaging and brand elements weren't lining up with its core values, and it needed a way to talk to customers in a human voice.
What we did
How we answered it
We rebuilt the brand voice from the ground up. With a strong focus on customer success, we created a language formula that lets the marketing team connect with customers at every level.
We also simplified the brand to a single colour to support the bold new messaging, and rolled it out through a complete master brand template system for collateral.
