Work / Adelaide Epic
A cycling event brand built to move.
Client
Adelaide Epic
Services
The challenge
What needed fixing
Adelaide Epic needed a brand that could match the scale, energy and ambition of the event. The identity had to feel unmistakably connected to cycling, while capturing the determination, momentum and sense of achievement that drives every rider to the finish line.
It also had to work across a wide range of applications: digital communications and event promotion, signage, merchandise and on-course collateral.
What we did
How we answered it
We created a bold, high-energy identity inspired by movement, elevation and the rhythm of the ride. Strong typography and a vibrant orange and navy palette give the brand an immediate presence, and the stacked logo makes a compact, versatile mark that stands out in fast-moving environments.
We carried the identity across the complete event experience, with marketing collateral that builds excitement in the lead-up and a consistent presence on the day. The new website brings it all together, inspiring riders while making essential event information easy to find.
The result is a confident, cohesive brand built to move, as bold and memorable as the ride itself.
