Work / Solon
Branding a biodegradable alternative to plastic.
Client
Solon
Services
The challenge
What needed fixing
A new product, an ambitious vision and a solution set to change the world. How do you sum all that up in one logo? RWDC Industries asked us to brand its launch product, Solon: a fully biodegradable, sustainably sourced and safe single-use alternative to plastics made from petroleum.
What we did
How we answered it
We worked closely with RWDC to set the direction, expand on its vision, mission and values, and create a brand that speaks to corporate and consumer audiences alike.
We built a full suite of brand guidelines to align company values internally, support funding and investor relations, and teach customers the product's advantages. We also helped coin a phrase that gives the product a memorable point of difference.
