Work / Muddy's Cafe
A playful new brand for a Cairns waterfront icon.
Client
Muddy's Cafe
Services
The challenge
What needed fixing
Muddy's Cafe is a Cairns icon. With a renewed vision for café culture, a fresh and healthy new menu, a new interior and a relaxed atmosphere to match its waterfront location, a new brand was a must.
With a young, energetic team behind it, Muddy's wanted a complete overhaul to drive business and build a culture that reflected its passion for quality, fresh food, while keeping its reputation for relaxed, convenient dining.
What we did
How we answered it
A new logo and brand image that work across every medium, reflect the new approach and stay true to the café's playful nature.
We worked with the team to create a brand that is approachable and energetic, stands out on social, and works across print and signage. A monomark icon means the brand works with or without the name.
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