Mustard Design and Digital

Work / Believe Podcast

Building a podcast brand from the ground up.

Client

Believe Podcast

Believe Podcast website on a tablet, built by Mustard

The challenge

What needed fixing

Spotting an opportunity in a unique niche, the host of the Believe podcast came to us intending to be the number one podcast in its field in Australia.

Believe Podcast result: top 1% of all podcasts on Spotify worldwide, Spotify Wrapped 2022

What we did

How we answered it

We built the brand from the ground up. With a strategy-led approach, the podcast quickly rose to the top 1% of podcasts in the world on Spotify.

With that success came an extensive website with paid membership options, private podcast feeds and videos, and a merchandise store.

The podcast is produced entirely in our studio, including recording, editing and post-production in audio and video.

Believe Podcast result: 2 million downloads in two years Believe Podcast app screens on a row of phones against bright green Believe Podcast website on a laptop with blue light Believe Podcast website pages on tablets against green

Next project

Cairns Luxury Guides

A luxury tour brand that looks nothing like the rest

View the project →
Cairns Luxury Guides logo in copper on a textured navy background, designed by Mustard in Cairns