Mustard Design and Digital

Work / Cryptid Coffee Co

Taking a podcast's flair into coffee.

Client

Cryptid Coffee Co

Angry Yowie Coffee bag held in front of a recording desk, packaging designed by Mustard for Cryptid Coffee Co

The challenge

What needed fixing

Cryptid Coffee Co came to us for a complete brand design from the ground up. Building on the success of their podcast, they wanted to bring the same flair into the coffee world.

Still from Angry Yowie Coffee, a film by Mustard Design & Digital

What we did

How we answered it

The result is a unique brand with plenty of personality. A bold colour palette is paired with quirky, unapologetic messaging to create a coffee experience like no other.

The project also brought in Moonlark Media to create a cinematic ad that ran nationwide on social media.

Angry Yowie Coffee bags among green leaves Cryptid Coffee Co online shop on a tablet Cryptid Coffee Co website on a laptop in a dark room Cryptid Coffee Co website on several devices against orange

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Dark Truths: Hills of Silence documentary poster showing a misty forest at night