Work / Inside Downunder Podcast
A podcast brand for Australian tourism.
Client
Inside Downunder Podcast
Services
The challenge
What needed fixing
Inside Downunder needed a brand and production style that could match the energy of Australia's tourism industry. The podcast brings together industry leaders, change-makers and plenty of lively conversation, so it needed to feel professional without losing the warmth, humour and personality that make the stories worth hearing.
What we did
How we answered it
A vibrant identity and professionally produced podcast that feel unmistakably Australian. The logo brings the outline of Australia and a microphone together in one playful mark, with a fresh green and gold palette.
From recording to editing, each episode is shaped into a polished, engaging conversation that gives the people behind Australian tourism a platform to share their stories.
